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Main » 2014 » January » 07 » Google Takes Manhattan Louis Vuitton bags
7:44 AM Google Takes Manhattan Louis Vuitton bags |
| Google Takes Manhattan Googles Internet search brand is so strong that we forget
how big a player its becoming in the worlds advertising markets. Even when we
read the latest forecasts about its growing success, we tend to think
exclusively about Googles online brand image. That powerful brand image tends to
hold back what Google is becoming and that means they will need to consider
changing their brand identity, a common problem for companies today who must
navigate changes in business direction amid turbulent market changes. Google is
so versatile itself now, that it offers a huge range of services and advertising
opportunities. Advertisers can almost take it for granted that their advertising
will hit the right target market and the right up-to-the-minute brand impression
will take place post by haiyan902. Google is EverywhereAccording to one Sashs
analyst, Google is poised to serve 6.1 billion dollars worth of advertising in
the coming year. This makes it fourth among American media companies in total ad
sales after Viacom, the News Corporation and the Walt Disney Company, and ahead
of giants including NBC Universal and Time Warner. The Google growth needs to be
recognized. Its not going away as this company has the revenue and capital
resources to grow and consume other competing media giants. That means Google
Adwords will become even more ubiquitous. Its not beyond the realm of
imagination that they will show up on television or DVD movie rentals. Anything
is possible for Google. As the company ventures into new offline advertising
mediums, the Google brand will evolve and lose its Web only image.Getting into
Goggles world is an intelligent investment in your companys future. Most
companies could benefit from exposure on Google whether in paid ads via Adwords,
or through organic search listings (search engine optimization). Plus you
receive all that brand exposure!Sadly most dont. There could be a number of
reasons for this. Foremost, its likely that corporate marketing managers havent
explored the value of search marketing (search engine optimization). The market
share numbers are still small, so they dont devote much time to it. A lack of
familiarity and understanding of search marketing is another reason. The realm
of search marketing is new and is slightly different than the usual advertising
buy Louis Vuitton bags. Its more
complicated, and requires more strategy and it can take some time for results to
show through in organic search engine marketing. Those with patience can do very
well, but patience seems to be at a premium today.The success of some companies
in search marketing is well known; Internet.com has built an empire on traffic
from search engines. Yet this doesnt seem to matter to business managers. They
still dont believe search can make a difference in their bottom line. Often,
they think about only online sales, and see channel conflicts or 1% conversion
rates and then dismiss the whole thing as a waste of resources.The truth is,
ultimate consumers and B2B buyers and purchase influencers use Google everyday
and its becoming critical to their method of finding relevant products and
services.We see clients receiving visits to the Web from organic search
optimization campaigns that dwarf what they receive from print or TV
advertising, and at a fraction of the cost. And these are high quality visits
from very motivated prospects and heres the kicker because you come up in the
top 10 in Google you become an authority. Thats right, your prospects
automatically trust you because they trust Google. They may purchase offline or
via telephone, but most of them research their purchase online before making the
purchase decision. Real sale conversion rates might be from 3% to 20% of
visitors, depending on the offline availability of products. For national
manufacturers and retailers, the end sales benefit is mind-boggling. The ROI is
unequaled. Let me say it again, UNEQUALED! It can power up promotional marketing
campaigns as well.Lets not forget that there are indirect ways of getting to
consumers as well, such as other Web sites where promotional advertising can be
placed. Often manufacturers can launch their own Web sites and find they have
far better control of their marketing and acquire better marketing information
than if they rely on an ever diminishing base of distributors and
retailers.Although Googles success is new and even threatening to traditional
marketing, major retailers, manufacturers and distributors have to take it
seriously. There are many creative and innovative ways to use Google for
promotional marketing. It can bring prospects to an interactive Web site that
capture the imagination of the prospect and motivate them in ways not possible
through other advertising media.Search engine marketing then, is just the
beginning of a rich stream of targeted prospects. Google is growing and
represents a revolutionary opportunity for your company. Master this new medium
early and your company will prosper for the next twenty years.
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