Some Advice On Hiring Marketing Counsel From A Survivor Of Many Years In The Ad Agency Trenches by Michael Sherman
I worked many years for the two largest ad agencies in the world, J post by haiyan902. Walter Thompson Company and Campbell-Ewald Advertising (Managing Director) and also owned a small AAAA agency for 12 years. After managing both the clients and employees at the same time, I came to realize that one-on-one efforts with my clients were the most productive and successful for them and the most enjoyable for me. I also found that any company looking for marketing help and thinking of hiring any agency, basically should consider carefully their other choice, a one-man shop totally dedicated to them. So I opened one and have been successfully representing clients all over the country as a consultant for 10 years from Olive Branch, MS, a suburb of Memphis.

I tell you this in hopes that you may conclude that I know what I am talking about.

Ok, so wha ... Read more »