Article Marketing: Long or Short Articles - Which Is Better by Yuwanda Black
Most online professionals know that article marketing is one of the most effective ways to promote a product/service. However, when marketing with articles, which is better, long or short articles?

Most experts say that articles should be between 400-600 words, give or take 50 on either side. However, in general, I disagree. Why? For the following three reasons:

NOTE: There are times when shorter pieces -- eg, Tip of the Day, Just an FYI, an editorial/opinion piece -- are justified.

1. Not Enough Detail: Many articles are written to sell something. So, a business owner may pay someone to write a general article on their topic to drive traffic to their site. This is fine, but as a reader, when I�m searching for information, I usually want details that go beyond what a general article will dispense.

It's frustrating to just get the tip of the iceberg � ie, information ... Read more »